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AVEC and Ah Shou launch the "Five Times Happiness" discount project to seize business opportunities for revitalization
AVEC and Ah Shou launch the "Five Times Happiness" discount project to seize business opportunities for revitalization
Optimizing that the Taichung Shopping Festival will drive a boom in international travel, Ah Shou will launch a series of activities.
Targeting the largest annual shopping event in Taichung, the "Taichung Shopping Festival," all departments of the Taichung City Government are mobilized to participate in marketing, recruit discounted stores, and attract prizes. The Association for Vocational Education and Training Innovation and Development in China (AVEC) and the Chinese Development Research Institute (CDRI) held an industry exchange meeting on September 14 at the Taichung Yuyuan Garden Hotel under the theme of "Energizing the Health of Taichung Citizens." The event featured both offline and online simultaneous live broadcasts. Dignitaries from various industries, including the health industry, government, academia, and the private sector, as well as many small and medium-sized business owners and human resources managers, participated in cross-industry exchanges, aiming to stimulate the economy of Taichung.
The Taichung City Government's Economic Development Bureau stated that due to the impact of the pandemic, consumer habits of many people and businesses have changed. Taking this year's "Taichung Shopping Festival" as an example, in addition to inviting traditional markets, night markets, business districts, catering, beauty and hairdressing, tourism and leisure, transportation, and various local industrial halls to participate, the festival integrates physical stores with online, television shopping platforms, and mobile payment platforms. This approach encourages everyone to boost the economy through consumption and shopping. Through the resource integration of the AVEC platform, it is hoped that it can assist the recovery of the domestic demand industries impacted by the pandemic, promote good health, provide preferential accommodation, enjoy exquisite cuisine, drive tourism and catering consumption, and then expand the industrial effects, jointly stimulating the economy of Greater Taichung.
Chairman Xue Weili of AVEC Society pointed out that through the AVEC platform, in addition to connecting industries and providing various discounts for corporate members to create a shopping guide effect, it can also help match cross-industry alliances to create a shared member ecosystem. Taking the "5875 Fivefold Happiness Project" launched in cooperation with ASO as an example, the preferential package includes an exclusive recommended pair of ASO leather shoes (valued at NT$5,695), a one-night stay in a "Taichung Evergreen Hotel 18-ping standard floor suite" (weekday stay includes breakfast for two; valued at NT$15,576, with a 30% discount on dining during the stay), a one-month membership of the "World Gym 'WG Provincial Honorary Card,'" a "AVEC Global Card Monthly Membership" valued at NT$1,599 (enjoying discounts at over 250 well-known stores across the province), and a one-year membership of "ASO Buy Advantage Platinum Member" (enjoying a 28% discount on shopping). The total value of services is NT$24,870, and the project price is only NT$5,875, which is even more cost-effective when used with stimulus vouchers, equivalent to getting change from a thousand.
ASO stated that in response to the upcoming government stimulus vouchers, it will gather a selection of popular shoe styles and a series of good life products such as health, skincare, and food. It will offer a range of benefits, including exclusive gifts for VIP customers and member-exclusive gifts, to meet the shopping needs of consumers. In the future, ASO will continue to cooperate with cross-brand collaborations through the AVEC platform and increase online marketing efforts, providing more diverse service content and discounts.