Optimistic about 5x coupons and Taichung Shopping Festival, cross-enterprise integration to create welfare promotions

Anticipating the opportunities brought by the stimulus vouchers and gearing up for the largest annual shopping event in Taichung, the "Taichung Shopping Festival," the Chinese Professional Training and Education Development Association (AVEC) and the Business Development Research Institute held the "Revitalize Greater Taichung - Citizens, Get Moving for Health" exchange forum on the 14th at the Evergreen Plaza Hotel in Taichung. The event featured both offline discussions and simultaneous online live streaming, bringing together prominent figures from the health industry, government, academia, and research, as well as numerous small and medium-sized business owners and HR executives, to engage in cross-domain and cross-industry integration discussions, striving to revitalize Greater Taichung.

AVEC Chairman Xue Wei-li expressed that given the ongoing severity of the COVID-19 pandemic, businesses are now placing even greater emphasis on employee health. In collaboration with the Business Development Research Institute, Grand Tech and Together Management Technology jointly created a new type of cloud-based smart tourism industry integration platform. The plan involves integrating the fields of tourism, accommodation, dining, services, and retail, utilizing relevant resources and knowledge from academia and industry. The goal is to establish a global tourism hotel industry membership point transaction cloud platform, providing businesses with AI-analyzed customer profiles and precise marketing based on user behavior patterns and preferences. This initiative also aims to connect and integrate the relevant supply chains in the large health industry, assisting businesses in leveraging cross-industry integration to enhance employee welfare.

The Taichung City Government's Economic Development Bureau noted that the consumption patterns of many people and businesses have changed due to the impact of the pandemic. Taking this year's "Taichung Shopping Festival" as an example, the event has expanded its invitation to include traditional markets, night markets, business districts, dining, beauty and hairdressing, tourism and leisure, transportation, and various regional industry pavilions. It integrates physical stores with online, television shopping platforms, and mobile payment platforms, encouraging everyone to contribute to the economy through shopping and consumption. Cai Xiuru, manager of the Industrial Technology Research Institute, emphasized that the Taichung Shopping Festival is the largest shopping event in Taichung at the end of the year. It is delighted to see cross-industry collaboration within the industry. It believes that the new type of cloud-based smart tourism industry integration platform can create significant economic benefits in the industry. It also announced that in October, the Ministry of Economic Affairs' tourism factories will collaborate with AVEC to facilitate cross-industry exchanges in the tourism industry, hoping to bring more resources and business opportunities to tourism factories.

Chairman Xue Wei-li explained that this integration covers five major industries: tourism, accommodation, dining, services, and retail. It combines relevant resources and knowledge from academia and industry to establish a global tourism hotel industry membership point transaction cloud platform. This platform effectively provides companies with AI-analyzed customer profiles and precise marketing based on user behavior patterns and preferences. It also integrates the relevant supply chains in the large health industry. Many companies and platforms have already cooperated to launch cost-effective cross-industry integration discount projects, amplifying the impact of the stimulus vouchers.

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