"Digital Transformation Meets ESG": How to Shape the Next Generation of Sustainable Tourism

On September 23, Chairman Xue Weili of "Join it Sustainable Technology Co., Ltd." was invited to share how digital transformation has launched a new generation of sustainable tourism. He also discussed in depth the tourism challenges during the epidemic and the application strategies of digital transformation technology.

Picture: [The power of Taiwan, the sustainability of the world] ESG Sustainable Tourism Lecture and Digital Transformation Guests: Chen Jindong, General Manager of Nangang Laoye Travel (first from left), Hong Yuzhen, Director of Nangang Laoye Travel (first from right), Program Center of Sanli TV News Department Group leader Peng Guangwei (second from left), Chairman Xue Weili of Together Sustainable Technology Co., Ltd. (second from right), and founder of Heart Valley Sustainable Education Park Wen Beibei (middle)

"Join it Sustainable Technology Co., Ltd.'s rich experience in digital transformation, they have gained recognition with the 5th Golden Sail Award and a personal meeting with President Tsai Ing-wen, thanks to their innovative digital transformation services. They deeply understand international policy trends and concretely implement policy effects through private-sector efforts. For instance, they successfully led international tourists to visit Taiwan, generated a revenue of 50 million in six months for the Taipei Sheraton Hotel during the pandemic, assisted the Central Taiwan Tourism Industry Alliance in promoting Safe Travel 2.0, and supported the Industrial Technology Research Institute in promoting the National Tourism Factory Travel Voucher, and more.

Chairman Xue Wei-li emphasized, 'When ESG sustainability and digital transformation become our daily topics, it directly reflects in our consumption patterns, especially in the field of travel. Through the application of digital transformation technology, we not only meet the needs of modern consumers but also deeply practice ESG sustainability principles, such as reducing carbon footprint and protecting consumer data.''

Picture: Chairman Xue Wei-li shares a successful digital transformation case connecting private and government resources to revitalize the tourism industry during the pandemic. The importance of sustainable tourism is increasingly evident, not only promoting the harmonious development of the environment, culture, and society but also symbolizing the sustainable path of local development.

Chairman Xue Wei-li pointed out, "Digital transformation is not just the evolution of technology but also a shift in strategic thinking." Together Sustainable Technology Co., Ltd. leverages digital transformation strategies to help the tourism industry quickly adapt to the new normal after the pandemic. Consumers now prefer to search and plan their trips independently. That's why digital transformation has become crucial for the travel industry.

Picture: Chairman Xue Weili shared how to make good use of government resources and cross-departmental association to create the greatest resource value for digital transformation, which received enthusiastic responses from the audience.

He mentioned the upcoming digital transformation leader, the SUPER Empowerment Card Cloud Platform development and promotion plan (referred to as SUPER Empowerment Card Platform/System). In line with the Executive Yuan's "Digital Transformation of the Cloud Generation Industry" policy, the company is utilizing the digital transformation SUPER Empowerment Card Platform/System to provide a simple and user-friendly digital cloud service plan for small and medium-sized enterprises. This plan has been approved by the Digital Industry Bureau of the Ministry of Digital Development and is set to be a major highlight in the digital transformation. The SUPER Empowerment Card Platform/System integrates the concepts of digital business cards and digital coupons + anonymous membership cards, contributing to a reduction in carbon footprint. This is not only an environmentally friendly initiative but also a foresight into future consumer patterns. Furthermore, the use of blockchain technology ensures the security of consumer data, allowing them to enjoy their travels without worrying about personal information leakage.

Original news source:蕃薯藤

「數位轉型遇上ESG」：如何塑造下一代永續觀光新浪潮相關新聞出處:

0923-中央通訊社

0923-PChome新聞

0923-MSN

0924-ettoday 東森雲